» Fashion

About Time

Jonny McFly — Mon, 10 May 2010 20:54:44 +0000

Slowly but surely things are beginning to pick up around FT x HQ (Flyteq headquarters). We’ve had to put a few projects on hold just to give ourselves more time to prioritize a few things to help us handle a lot of publicity and exposure that we have been getting these past few months. I have always found it best not to rush into anything. With that being said, I figured I’d give you guys a small peak at one project that we have in the making right now. (Above pictures) Here are four of ten projects and collaborations that we have in our hands. These are just prototypes as of right now, but I might just steal one for my personal use. I can’t release the name of the collaborators that we are working with, but I can tell you that product is being made and one of the illest campaigns that I’ve ever worked with is in the works. Seeing as though finals are finally over, the sun is shining, and Rita’s is open you guys will most definitely be seeing us coming out the “wood works”.

ANMLHSE’s 2010 Winter Releases

Jonny McFly — Sat, 20 Feb 2010 15:07:14 +0000

The ANMLS have just dropped their 2010 Winter release titled “Knock Offs”. Make sure when you get a chance you swing by ANMLHSE.com and support the movement. Also check out their other ANML droppings which include their “Big Deal Project Prt2″ and the legendary “Snap Backs”.

Finally Made

Jonny McFly — Wed, 25 Nov 2009 12:34:59 +0000

Glam Shots

Jonny McFly — Thu, 12 Nov 2009 13:46:17 +0000

So recently I’ve been trying to develop my skills in fashion photography in the areas of shooting as well as editing. I did a photo shoot with a few of my friends last week, and it turned out great. The story line behind this picture is based on a story written by Shakespeare called “King Lear”. The play of King Lear is about a person in search of his or her own personal identity. Int the historical period in which this play is set, the social structure was set in order of theings closest to Heaven. Therefore, on Earth, the king was at the top, followed by his noblemen and going all the way down to the basest of objects such as rocks and dirt. The structure was set up by the people, and by going by the premise that anything that is made is imperfect; this system cannot exist for long without conflict. Any way to make a long story short the king had three daughters and in order for him to decide which daughter to give all his land to he had them give a speech on how much they love him. The first two older daughters put on this big speech, basically a lot of bs. But the youngest one was real in her words and up front on the way she felt. The king felt as though she didn’t love him and banished her from the kingdom. In the end, the king finds out that the first older daughters didn’t really love him as much as they said they did, and the youngest daughter returns to fight for the land. Here what she told her father during her speech.

Cordelia: “You have begot me, bred me, lov’d me; I return those duties back as are right fit, obey you, love you, and most honor you. Why have my sisters husbands, if they say they love you all? Haply, when I shall wed, that lord whose hand must take my plight shall carry half my love with him, half my care and duty. Sure I shall never marry like my sisters, to love my father all.”

So in this picture I took, there where a few things I put in the photo to symbolize certain things. Three things actually. One is the torn red sheet which symbolizes her torn love for her father. The second is the knife in her had which is the sign of war, and third is her body language which symbolizes her heavy burden that she has.

Before

After

Band of Outsiders

Jonny McFly — Tue, 10 Nov 2009 17:59:40 +0000

The weather is getting colder, the snow is about to fall. With the new year just around the corner I feel that its time for a little personal image reconfiguration of mind, body, soul…oh and of course that includes a brand new wardrobe. With a lot of different fads and trends being tossed around now its kind of hard to be separate from all the rest, but then again, like my mom always says “…there is nothing new under the sun.” Talking with my homie Cook about fashion and design he introduced me to Band of Outsiders. Their a dope line that resembles a lot of the 50’s and 60’s. They can be viewed as very far from streetwear, but then again can’t streetwear evolve into something different. From my view point on the streetwear culture I have seen a huge change in streetwear from the late 90’s to early and mid 2000’s. I’d say the culture has become more refined, sophisticated, where as the culture has starting putting more time into its design, as well as its cut and feel. Maybe, just maybe we’re are looking at the future of streetwear?

3sixteen Fall 2009 Photoshoot

Jonny McFly — Sun, 25 Oct 2009 19:59:22 +0000

Check out this dope video of 3sixteen’s Fall shoot.

3sixteen Fall 2009 Photoshoot from 3sixteen on Vimeo.